jeffrey fisher on Sat, 7 Jul 2001 02:38:27 +0200 (CEST)

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Re: <nettime> Mutella #5

per this particular bit (below), note in the same vein megamonster 
mcdonald's's (??) acquisition of chipotle mexican grill. you only know 
it's mcdonald's because you read somewhere that it was ought by 
mcdonald's. you won't see any mcdonald's branding anywhere in that 
store's premises or its merchandising (t-shirts, etc.).

is everyone finally learning the lesson of beatrice from the 88 olympics 
(was it '88?)? "we're beatrice" scared millions of americans and drove 
beatrice to end the campaign immediately after it was first rolled out 
for those olympics. not exactly the same thing, but the recognition that 
(the perception of) ubiquity can be a bad thing runs through all of 
these stories.


On Friday, July 6, 2001, at 08:16 AM, Quim Gil wrote:

> Coke goes mobile...

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