MediaArtLab of SCCA, Moscow on Mon, 7 Feb 2000 18:15:38 +0100

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Syndicate: Call for papers - Pro@Contra (Moscow)

Call for papers


Media Technology / Art / Media Mentality

Pro@Contra – MachineMachy


May, 11-14, 2000

(inter--disciplinary international project)

Participants: new technology theorists and practitioners from Russia, Eastern and Western Europe, USA, Japan.

With the support of Open Society Institute

Under the aegis of Ministry of Culture of the Russian Federation,

Culture and Information Department of the Russian Government

Location: Russian State Humanitarian University, Media Institute

Initiative group:

Alexei Isaev (project director), Olga Shishko (curator),

Tatiana Gorucheva (coordinator)

Please, mail your proposals to e-mail(s):,,


Sponsors: Russian State Humanitarian University, ‘Sony’ Company, Embassy of the Netherlands, Goethe Institute, Museum of the Cinema.

Information support: ‘The Cinema Art’, ‘The Art Magazine’, ‘The Multimedia’, ‘The InterNet’, ‘The World of the Internet’, ‘The Itogui’, ‘The Media Digital Video’ magazines; ‘Intermedia’ information agency; ‘The Moscow Echo’ radio channel; ‘The Culture’ TV channel; 'Russian Magazine'.

The main practical goal of the project is to integrate Russian scientific, theoretical, artistic and institutional experience into European community through the Internet.

The festival site will be opened by February, 15, 2000.

The Subject

Total technologization has embraced all life spheres of contemporary society.

The very logic of technological development directed to progress and innovation might seem to be pursuing and positively affecting culture and art that more and more often address technology services. Nevertheless, their counteraction brings to life many contradictions, due to principal difference in methodological systems.

Within the symposium, we’re planning to sharpen attention on dual aspect of the ‘new technology’ notion in the light of functioning of contemporary culture and art in a new informational space.

New technology bears a positive aspect of what we call should the progress. This notion includes political, economic, social and cultural factors. On the other hand, we could witness that new technology development provokes the situation of devaluation. In this case, technology becomes repressive, in respect to traditional values of culture, society, economics and politics. As a result, an active transformation of traditional culture into new representative forms occurs, evoking both well founded and not grounded criticism.

On the whole, this position is based on the state that technological progress does not affect essential and traditional interests of art and culture.

Thus, a dual evaluation of this problem contains both ‘pro’ and ‘contra’ opinions.

And theorists and practisers expressing different opinions (positive and negative, pro@contra) on the problem will take part in discussions.

Structure of the Event:

Pro @ Contra Conference (Media Technology / Art / Media Thinking) is a theoretic kernel of the event.

"Machinomachia" – International Festival of Net Art on the Internet.

Open discussion, round table discussions, workshops on ‘Contemporary Culture and

Art on the Internet’

Accompanying art events (media performances, exhibitions, presentation of art projects on Moscow exposition grounds, club parties, video display on announced topics)

Presentation of art projects on ‘MachineMachy’, on video, CD-ROM and DVD.


Directions and target groups:

inter = www = internet

  1. inter-information (electronic mass media, contemporary culture and art) - for specialists in information, electronic mass media theorists and journalists, editors, artists, and others;
  2. inter-art (Internet and art) - for specialists in culture and art on the Internet, theorists, curators, critics, artists, students, and others;
  3. inter-technology (Inter-technologies) - for inter-technology specialists, directors, marketing staff, programmers, artists, students, and others;
  4. inter-institution (Internet and institutions) – for institutional structures’ representatives, media lab and institute directors, professors (instructors, tutors), students.


Application dead-lines:

March, 1, 2000 – for ‘Pro@Contra’ conference reports (Media Technology / Art / Media Mentality); art project presentations; reports at open discussions on the offered directions; workshops organization.

April, 10, 2000 – for art projects (video art, CD-ROM, DVD).

April, 10, 2000 – for ‘Machinomachia’ International Festival of Net Art.



Description of the Events:

‘Pro@Contra’ Conference (Media Technology / Art / Media Mentality)

Conference Panels:

  1. Art Beyond Definition
  2. Problem of the new technology art research. Functional aspects of the role of art activity exploring new technology opportunities, and using them to realize strict creative goals.

  3. Technological Progress and Technical Regress
  4. Problem of appropriating new technological devices in art culture, and artist’s dependence on pragmatic market-oriented logic in development of information and communication technologies. Status and method of a media-artist – researcher, critic, activist, manipulator, programmer.

  5. To New Axiology
  6. Problem of quality value, and criteria of the latter in regards to contemporary media art.

    It’s place in art history from the point of view of evolution of ideas, methods and techniques. Media art in the cultural archive – the problem of museufication.

  7. Informativeness of Communication <Message is the content>
  8. Content aspect of communication function of media art.

  9. New Tactics and Strategies

Actual methods and forms of putting aims and creatively realizing them by artists using the media.


Potential participants shall present topics of their reports and abstracts (500-750 words), and their CVs, together with a release of interests within the event by March, 10.

Shorts summaries or complete texts shall be mailed by April 1, 2000.


Open discussions, workshops, round table discussions on ‘Contemporary Culture and Art on the Internet’.

This program contains practical goal for Russia, that is integration of Russian scientific, theoretical, artistic and institutional experience into European community through the Internet.

Priority Directions:

1. inter-information

2. inter-art

3. inter-technology

4. inter-institution


Official meeting, practical seminars will take place on the following directions:

Art Activism (political and activist campaigns of creative groups involved in media);

ART'n'SOFT (multi-rational creative teams – artists-programmers-designers);

Survival Strategy (presentation of art media labs from ex-Soviet republics and Eastern Europe, discussion of their projects and possible ways of future cooperation, experience exchange with Western media art centers);

New Forms of Education (exchange of personal and institutional experience among Russian and Western instructors);

Official and Independent Mass Media and Contemporary Culture (meetings of leaders of key electronic mass media of Russian, critics, and Western specialists presenting a different approach to art presentation on the Internet), etc.


Parallel art events: media performances, exhibitions, presentations of art projects in Moscow, club parties, video programs.

Planning exhibition grounds:

Art Media Center ‘TV Gallery’, XL Gallery, L Gallery, ’Spider&Mouse' Gallery, ‘Dom’ Club, ‘Kraj’ Club, ‘OGI’ Club; Museum of the Cinema.


Presentation of Art Projects on the following directions:

* Video-art

* CD-ROM and DVD

We’re planning to present the works in Moscow at:

- Internet café of Russian State Humanitarian University (CD-ROM)

- Media Institute (DVD)

- Museum of the Cinema (Video)

Application Form (for presented materials and the catalogue)

Name of the Author


Title of the presented work


Abstract of the work

Date (year) of creation of the work

Information on the mailed works will be placed in the catalogue and launched on the CD-ROM.

Please, mail your works till April, 1, 2000 to the following address:

4a, Chernyakhovskogo street, Moscow, 125319, Russian


‘Pro@Contra. Machinomachia'


Net Art (‘MachineMachy’ International Festival)

Deadline to present the works: April, 20.


You’ll find the detailed information on the project on the festival site.


A catalogue and a CD-ROM containing texts of reports made at the conference, round table discussion materials, information on the presented exhibitions and art projects, will be issued to result the event.


Moscow MediaArtLab

Chernyahovskogo, 4A

125319 Moscow


Tel.: 7 095 151 8706

Tel/Fax: 7 095 151 8816,