matthew fuller on Wed, 19 Oct 2005 20:27:12 +0200 (CEST)
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[Nettime-nl] Oct 26, Public Lecture: Peter Lunenfeld
Public Lecture: Peter Lunenfeld
Title: The Mediawork Project
Date: Wednesday 26th October
Location: Collegezaal, Overblaak 85, Rotterdam
Entry: gratis, all welcome
We are witnessing the wide-scale emergence of visual intellectuals -
people simultaneously making, pondering, and commenting on culture,
but in a way that doesn't always begin with words. We all understand
that digital tools and information technology networks contribute to
this trend, but the big question is how to develop media design
strategies to make the dissemination of critical thinking and
informed opinion both more seductive and more rigorous. To talk about
these and other issues, Peter Lunenfeld will discuss and demo the
Mediawork Project from the MIT Press.
The event will be crucial for all those interested in the
relationship between print and online media.
Mediawork Pamphlets explore art, literature, design, music, and
architecture in the context of emergent technologies and rapid
economic and social change. They can be described as being somewhere
in-between 'zines for grown-ups and transmedia theoretical fetish
objects. The pamphlets include Utopian Entrepreneur (2001) by Brenda
Laurel, design Denise Gonzales Crisp; Writing Machines (2002) by N.
Katherine Hayles, design Anne Burdick; Rhythm Science (2004) by Paul
D. Miller aka Dj Spooky that Subliminal Kid, design COMA
Amsterdam/New York; and, Shaping Things (2005) by Bruce Sterling,
design Lorraine Wild.
The Mediawork WebTakes embed these books in a rich hypercontexual and
interactive environments, modeling meaningful responses to meaningful
content. The WebTakes include "Idea Tree" by Scott McCloud,
"Hollowbound Book" by Erik Loyer, "WMWS" by Anne Burdick, "Hypnotext"
by Peter Halley and Casey Reas, and "Macroscopes" by John Thackara
and Schoenerwissen OfCD.
The first Mediawork Book, USER: InfoTechnoDemo (2005) by Editorial
Director of the Mediawork project Peter Lunenfeld, visuals by Mieke
Gerritzen pushes many of the issues raised by the project to a new
Peter Lunenfeld is a professor in the Media Design Program at Art
Center College of Design. This fall, he is a fellow at the Columbia
University Institute for Scholars at Reid Hall in Paris. He founded
mediawork: The Southern California New Media Working Group and serves
as director of the Institute for Technology & Aesthetics (ITA). His
books include USER (MIT, 2005), Snap to Grid (MIT, 2000), and The
Digital Dialectic (MIT, 1999). Recent publications include "The Myths
of Interactive Cinema" for The New Media Book (BFI, 2002) and "The
Design Cluster" for Design Research (MIT, 2004).
Media Design Research
Piet Zwart Institute
Willem de Kooning Academy Hogeschool Rotterdam
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