Anivar Aravind on Wed, 23 Feb 2011 16:12:50 +0100 (CET)

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Re: <nettime> Twitter does not cause revolution, people do

2 points about BJP's campaign in india, before using it for generalisation

1. It was not a "social media campaign" participating online audience.
It is just a google ad words campaign

2. It is a wonderful casestudy of how googleads failed to become
contexual advts. Advani and bjp bought all india related keywords and
made people irritated on his exercise

Inshort the bjp's webmarketing is not comparable to use of online
media in people's struggles, even though i am agreeing with the title
in general


On 2/21/11, Frederick Noronha <> wrote:
> Twitter does not cause revolution, people do
> Harini Calamur | Sunday, February 20, 2011

"[It is not] possible to distinguish between 'numerical' and
'nonnumerical' algorithms, as if numbers were somehow different from
other kinds of precise information." - Donald Knuth

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