Medialab-Prado comunicacion on Tue, 16 Mar 2010 17:29:34 +0100 (CET)

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<nettime-ann> Medialab-Prado's activities in ElectroSmog Festival (March 18)


ElectroSmog Festival at Medialab-Prado

on March 18, 2010 from 4 pm to 11 pm

Venue: Medialab-Prado · Plaza de las Letras, C/ Alameda, 15 Madrid (Spain)
difusion (at)

Join us at the ElectroSmog festival! From March 18 through 20 this event will propose a critique of the worldwide explosion of mobility, and an exploration of the new forms of connectedness with others offered to us by network and communication technologies. The program includes international debates and discussions, performances and art projects that will be streamed live through the Festival's website The public will be able to participate *locally from Medialab-Prado* or *on-line through the web interface*, that allows to post comments and vote.

Medialab-Prado participates in this international event with the following activities [live streaming from Medialab-Prado's website]:

4 pm - 6 pm: Debate about Hyper-Mobility (+ presentation of In the Air project)
Hyper-mobility poses a myriad of challenges for urban planners: How is urban planning responding to conditions of hyper-mobility? Are networking technologies playing a role in policies and actions? + Presentation of "In the Air" project, collaboratively developed during Visualizar'08 and Visualizar'09 workshops in Medialab-Prado. Presented by Nerea Calvillo, author.

6 pm - 8 pm: Riverrun: A collective and experimental online artwork workshop (previous registration at medialab-prado's website)
Riverrun could be described as an emergent Exquisite Corpse. Creators collaborate in the making of a collective story in real time. Each person participates, using their own computer (client), by writing a small part of a collective story. A session of at least four parallel experiments: two in English and two in Spanish. These collective writing experiments will involve both local and online participation. Developed by artist Kevin McCourt and theoretical physicist Bartolo Luque.

9 pm - 11 pm: Debate about City and Country Branding
City and regional branding strategies contribute disproportionally to increased travel and mobility, both for touristic purposes as well as for professional travel and conference-mania. But from an ecological point of view, however, the branding strategy is highly questionable. Are cities and regions economically viable at all without effective branding and promotion strategies?

Participants in Medialab-Prado: Ana Méndez, moderator, Isidro López (Observatorio Metropolitano) and Eva Ramos López (Town Planning and Housing Area, Madrid City Council)

More information:

Nerea García Garmendia
Comunicación / Press
Área de Las Artes, Ayuntamiento de Madrid
Plaza de las Letras
Alameda, 15 28014 Madrid
Tfno. +34 914 202 754

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