|Ronald van Raay" (by way of Marja Oosterman <firstname.lastname@example.org>) on Fri, 9 Oct 1998 14:20:21 +0200 (MET DST)|
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|nettime-nl: Re: portals, traffic en browsers|
Portals, Portals Everywhere Wired News Report 4:00 a.m. 8.Oct.98.PDT Network Associates said Wednesday it will soon set up a portal, aiming for a niche like Yahoo's or America Online's. And EarthLink chucked its bonnet in the portal ring, too, on Wednesday, separately announcing it will launch a directory service. Why would Network Associates (NETA), a security-software company, enter the business? Because the company, which offers free downloads of antivirus and security software, runs off of the most visited corporate sites on the Web and could make money from the traffic, executives said. "We're going after the e-commerce side of it and the business-to-business side of it -- and less on the content, which is what Excite and Infoseek are doing," said Srivats Sampath, vice president of marketing for Network Associates. As part of its portal plans, Network Associates formed a partnership with online retailer Beyond.com to be the exclusive online reseller of its software. The site will ultimately include electronic storefronts, comparative-shopping services, and news, Network Associates said. Eventually the site will grow to include shopping services in eight to 10 categories, including consumer electronics, music, books, travel, and software. The first services of the shopping portal, which will be called McAfee Online, are due to come online in early November, the company said. In other portal news, EarthLink, an Internet service provider, also said Wednesday it will offer an Internet directory service to its subscribers later this month. Its Personal Start Page will give customers access to sites like ABCNEWS.com, CNN Interactive, Excite, and Wired Digital, which owns Wired News. EarthLink (ELNK) makes most of its money by linking consumer's modem-equipped PCs to the Internet -- a notoriously low-margin business. The Pasadena, California, company plans to expand its sources of revenue by charging for advertising and content deals on its Web directory, just as America Online and Yahoo do. EarthLink said it will offer its Personal Start Page as the default starting point for hardware and software manufacturers. EarthLink will charge those companies for displaying their logo prominently on the page. EarthLink also hopes to differentiate its services from other ISPs by moving into navigation, the company said. Related Wired Links: Network Associates Takes Stage 11.Sep.98 Looking Above and Beyond.com 26.Aug.98 Portal Stocks Jump on AOL Bid 17.Jun.98 EarthLink Reels In Its Losses 15.Jul.98 EarthLink Nips at AOL's Heels 7.Nov.97 -- * Verspreid via nettime-nl. Commercieel gebruik niet toegestaan zonder * toestemming. <nettime-nl> is een gesloten en gemodereerde mailinglist * over net-kritiek. Meer info: email@example.com met 'info nettime-nl' in de * tekst v/d email. Archief: http://www.factory.org/nettime-nl. Contact: * firstname.lastname@example.org. Int. editie: http://www.desk.nl/~nettime.