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|[Nettime-nl] 16 november: LOGO PARC symposium|
Logo Parc Challenging the aesthetics of economy Design meets architecture Symposium Wednesday, November 16, 2005, 7 PM Gerrit Rietveld Academy, Amsterdam Wouter Vanstiphout Roemer van Toorn Kamiel Klaasse Daniel van der Velden Gerard Hadders Friedrich von Borries Jouke Kleerebezem (moderator) Gerrit Rietveld Academy Fred. Roeskestraat 96, Amsterdam Free entrance Registration > email@example.com Logo Parc >From city streets, highways and airports, to billboards, magazines and bank cards, the contemporary city is overwritten by visual languages of economy. While some claim that the city should be liberated from these intrusions and true ‘public space’ should be restored, our times will be recalled by precisely those images illustrating the ‘full spectrum dominance’ of economic thought – just like we remember Louis XIV and French state power by images of the Gardens of Versailles. It is time that design and architecture meet to face capitalism. It is time that designers no longer run away from the representational realm of power – by which they can offer critique and different solutions and proactively re-adress their own political relevance. Now that design and economy have joined forces under the banner of ‘creative industries’, a serious challenge might be to propose that designers, architects and artists can in fact influence and change what economy looks like. Nowhere in The Netherlands this paradigm is as urgent as in de Zuidas (South Axis), near the premises of the Gerrit Rietveld Academy. A prestigious area of high rise offices, residential and cultural facilities on both sides of the A10 motorway, the Zuidas is an icon in the space of flows, a key factor in Dutch economy. Its train station – six minutes from Schiphol Airport – will be redesigned for high speed trains, becoming the fifth busiest station in The Netherlands. Prominent banks, accountancy, and law firms (ING, ABN AMRO, Ernst & Young, Nauta Dutilh) occupy head offices at the Zuidas, while new public/private endeavours, such as a museum for design, are on their way towards realization. Rental apartments – outfitted like hotels – will further strengthen the potential of an area where nothing seems missing. The question is, how imaginative, surprising design strategies might re-engage with the aesthetics of economy, stretching far beyond what we traditionally think of as public space and far beyond what we understand as nine-to-five office parks. And if the aesthetics of economy could be changed, could they be changed beyond their own political limits, beyond what Roemer van Toorn calls ‘fresh conservatism’? These questions are urgent to those who think that design deserves a relevant and critical voice in today’s world. Think with us on November 16, 2005, 7 PM, as the design research project Logo Parc kicks off with a symposium offering the latest thoughts on these topics and more. Each lecture takes no more than fifteen minutes, with no less than seven speakers and a brief round- table discussion. Logo Parc Speakers Friedrich von Borries studied architecture at the ISA, St. Luc in Brussels, at the University of the Arts Berlin and at the Technical University Karlsruhe, where he received his PhD in 2004. From 2001 to 2003 he taught urban planning and architectural design at the Technical University Berlin, from 2002 to 2005 he works as lecturer and researcher at the Bauhaus Dessau Foundation. Since 2005 he is lecturer in history of urban design at the Academy of Fine Arts in Nuremberg. In 2005 he published a book about Nike’s urban marketing strategies and how they alter the city: Who’s afraid of Niketown? Nike-Urbanism, Branding and the City of Tomorrow. Roemer van Toorn is an architect, critic, photographer and curator. After graduating from the University of Technology Delft, he published The Invisible in Architecture (1994), in collaboration with Ole Bouman, dissecting cultural, economic, political and philosophical positions within contemporary architectural discourse. He runs and coordinates the Projective Theory program and the PhD research at the Berlage Institute in collaboration with the University of Technology Delft. Currently he is preparing a book as part of his PhD research: Fresh Conservatism and Beyond. Aesthetics as Form of Politics. Forthcoming is his English/French photo book Society of The And (HYX Publishers). Gerard Hadders co-founded the magazine and design group Hard Werken in 1978. In 1979 he graduated in fine arts and photography. The eighties of the 20th century were characterized by a gung-ho! attitude towards fine arts and design. In this atmosphere he developed into a ‘professional borderliner’, a pathology that still characterizes his design practice. A professional in almost all facets of graphic design, from the late eighties on Hadders developed a strong interest in architecture as sign and symbol. The inspiration by the legacy of Robert Venturi materialized from 1986 on in projects that set out to turn architecture into a corporate messenger. Hadders is head of the Post St. Joost Graphic Design Department that developed a curriculum on the basis of the research of urban visual culture. Wouter Vanstiphout is an architectural historian with Crimson in Rotterdam – but that’s only the official story. In fact, Vanstiphout actively manipulates history in a dazzling mix of research, architectural design, project development, exhibition design, consultancy, setting out a discourse on historical complexities of new (post-war) towns. Since 2001, Crimson has – together with Felix Rottenberg – embarked on the urban, architectural and social re- animation of Rotterdam banlieue Hoogvliet under the name of WIMBY! (Welcome In My BackYard). In books such as Mart Stam’s Trousers and Too Blessed to be Depressed, the Crimson group reveals a fascinating world behind the scenes of modernism, where nothing is what it seems – and history is photoshopped at will. Vanstiphout is professor of Architecture and Urban Design at the Technical University in Berlin. Daniel van der Velden, graphic designer and writer, research coordinator of Logo Parc at the Jan van Eyck Academie. Daniel is studio partner of Maureen Mooren in a design office existing since 1998. Maureen and Daniel were designers of Archis from 2001-2004 (creating a twisted, interactive, experimental design vision for this architectural magazine) and are the designers of the new Holland Festival identity and poster campaign of 2005, which centers around a ‘sign’ or ‘warning landmark’. As an advising researcher at the Jan van Eyck Academie, Daniel started the Sealand Identity Project, proposing a brand for Europe’s smallest nation state. Successively, Daniel co-founded the design research project Meta Haven with researchers Vinca Kruk, Adriaan Mellegers and Tina Clausmeyer. Meta Haven is involved in forward thinking in (corporate) identity, design and politics. Kamiel Klaasse, architect, founding partner of NL Architects. NL’s initial four principals (including Pieter Bannenberg, Walter van Dijk and Mark Linnemann) shared workspace since the early 1990s. All were educated at Delft University of Technology while living in Amsterdam. NL’s commuting office started while carpooling between these cities. Its fascination with mobility and tarmac could be traced back to being educated on the highway. Their projects focus on seemingly ordinary aspects of everyday life, which are enhanced or twisted to reveal the unexpected. Projects include Parkhouse/Carstadt (integrating auto- mobility and architecture), WOS 8 (a rubber clad heat transfer station in Utrecht), the Mandarina Duck Store in Paris (for Droog Design) and the Dutch entry for the Venice Architecture Biennale in 2000 (called ‘NL Lounge’). Recently, a grand cafe with a basketball court on the roof at Utrecht University, as well as a conferencelunchloungelobby for insurance company Interpolis in Tilburg, were completed. Jouke Kleerebezem, Dutch artist and writer, from his formal education in typography, photography, drawing and printing techniques, since 1980 develops a body of work which consists of artistic, organisational and critical projects and publications. Since 1994 his work is informed by network communication technologies and their cultural affordances. He was long time affiliated with Mediamatic and Doors of Perception. Since 1999 he lives and works from rural France. 2001-2006 he holds a position as advising researcher at the Jan van Eyck Academie Design Department. Logo Parc is a one-year design research project by the Jan van Eyck Academie, Post-academic Institute for Fine Arts, Design and Theory, commissioned by the Lectoraat Kunst en Publieke Ruimte (Gerrit Rietveld Academy, Amsterdam University; Partners: SKOR, Virtueel Museum Zuidas). Premsela Dutch Design Foundation is partner in Logo Parc. Application is possible until December 1, 2005. Research starts in January, 2006. For application, check http://www.janvaneyck.nl. Both 2D/3D designers, graphic and communication designers, architects and artists are invited to apply.
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