Tjebbe van Tijen on Thu, 12 Jun 1997 12:12:49 +0200 (MET DST)


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Re: <nettime> Speaking Signs. Otto Neurath's Viennese Method ofVisual Education (3) 

3) An example of the isotype system of Neurath designed by Gerd Arntz,
where the combination of symbols creates meaning very much like the weapon
shield and attributes in heraldics. The mix of symbols that depict real
objects (broom; bread; cog wheel) and symbols that are allegoric (wheel
with wings/pointing to the winged feet of gods like mercurius/hermes and
the scales of justice) in this example show that inconsistency is a needed
element for constructing a (visual) language.

neurath.jpg

Tjebbe van Tijen
Imaginary Museum Projects, Amsterdam
tijen@inter.nl.net