|Prof . Dr . Tilman Baumgärtel on Thu, 15 Jun 2017 22:40:03 +0200 (CEST)|
[Date Prev] [Date Next] [Thread Prev] [Thread Next] [Date Index] [Thread Index]
|Re: <nettime> Can the Left Meme?|
Dear all,the Left has invented the Meme and created some of the most successful memes ever.
You do not have to look at relatively obscure groups like the Situationists or the Angry Brigade. Just look at the work of German Dada artist John Heartfield whose Memes/collages combined with strong slogangs were published in socialist magazines with high circulation and read widely in the German workers movement of the 1920s. They have been reprinted and republished endlessly ever since. Some examples, some of which you might have seen: http://www.johnheartfield.com/John-Heartfield-Exhibition/john-heartfield-art/political-posters-sale I would argue that this type of activity has been highjacked by the alt-right in a similar fashion as concepts of "Gegenöffentlichkeit", alternative media etc. I don´t think that there is anything intrinsic right-wing about memes. It is just that the alt-right-trolls - because of their nihilism/cynicism - can create memes that are atrocious enough to stand out even within the current race to the bottom on the 4chan-segment of the internet and elsewhere. Leftists are by defintion attached to some kind of humanist view of the world and hence cannot stoop low enough to create stuff that is attractive to the crowd the enjoys /pol/-type of Memes. But I don´t think that it is a loss, since you will not convience this clientel of your political agenda, no matter how much you try to cater to their taste. Yours, Tilman Am 13.06.2017 um 10:21 schrieb Keith Hart:
Just to return to basics for a moment, the neologism "meme" was coined by Richard Dawkins, an evolutionary or Darwinian biologist, in The Selfish Gene (1976) which came hard after E.O. Wilson's Sociobiology: The New Synthesis (1975) which was in turn heavily criticized methodologically within the profession by Richard Lewontin and Stephen J Gould and from outside by Marshall Sahlins The Use and Abuse of Biology (1976). This was the heyday of a convergence between market economics and evolutionary biology documented at length by Philip Mirowski in Machine Dreams: How Economics Became a Cyborg Science (2001). Mirowski earlier demonstrated how late 19th century economics superficially mimicked physics (specifically the second law of thermodynamics) in More Heat Than Light: Economics as Social Physics, Physics as Nature's Economics (1989).
<....> # distributed via <nettime>: no commercial use without permission # <nettime> is a moderated mailing list for net criticism, # collaborative text filtering and cultural politics of the nets # more info: http://mx.kein.org/mailman/listinfo/nettime-l # archive: http://www.nettime.org contact: email@example.com # @nettime_bot tweets mail w/ sender unless #ANON is in Subject: