Daniel Gonzalez Gasull on Mon, 28 Sep 2015 17:48:44 +0200 (CEST)

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Re: <nettime> Astroturf 'Apptivism' and the 'Sharing Economy' (Mondato)

   On Sunday, September 13, 2015 at 7:05:41 AM UTC-7, patrice wrote:
   > Original to:Â  http://mondato.com/blog/apptivism/
   > (Bwo Eduard de Jong Frz.)

   From Wikipedia:

   "Astroturfing is the practice of masking the sponsors of a message or
   organization to make it appear as though it originates from and is
   supported by grassroots participant."

   That's not what is going on here, since the message is always clear to
   be coming from Uber.

   I like the neologism 'apptivism'.

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