Pr V2_ on Fri, 1 Apr 2016 16:39:47 +0200 (CEST)

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<nettime-ann> Invitation: Book Launch Everyone Is an Artist (Ruben Jacobs)



Book Launch Ruben Jacobs
Everyone Is an Artist - On Authenticity, the Position of the Artist and the Creative Industries.
Monday April 11 | 19:30-22:00 | V2_ | Eendrachtsstraat 10 | Admission: free

On Monday April 11 2016, V2_ will organise a festive launch of the V2_ publication Everyone Is an
Artist by author Ruben Jacobs. Everyone Is an Artist is the English translation of V2_'s recent best-
selling book Iedereen een KunstenaarDuring the launch of his very topical work, Jacobs will give a 
short lecture
 on the notions of 'authenticity' and 'creativity' in the context of neoliberalism and the
creative industries, 
after which he will answer questions from the audience. At the event, V2_ will
sell signed copies of Everyone I
an Artist and will offer a selection of books from the V2_Publishing 
catalog at strongly reduced prices.

This event will start at 19:30h. Doors wil open at 19:15h. 


Ruben Jacobs
Jacobs (Amsterdam, 1984) is a freelance writer and lecturer in Cultural Sociology and Philosophy at the HKU 
University of the Arts in Utrecht. In the past, he worked as a journalist for Dutch broadcasting companies, print 
and online media.

Everyone Is an Artist
Personal authenticity was once the primary domain of the arts. Artistic _expression_ was seen as 'the most individual 
_expression_ of the most individual emotion.' In the works of the Dutch poet Willem Kloos. Today, a century later,
authenticity - 'being yourself' - has become a societal ideal. It has also become an economic good, something we
buy and sell. The creative industries play a central role in this commercial context. As a generator of artificial scarcity,
it creates the desire for unique products, experiences and lifestyles, and promotes the permanent renewal of our living
and working environment. What does all of this mean for contemporary art? Is it a blessing, or does it merely make the
artist's role more complicated? And how can artists distinguish themselves when everyone is expected to be creative 
and authentic in work and in life?

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