|Geert Lovink on Mon, 7 Jan 2013 11:38:55 +0100 (CET)|
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|<nettime-ann> The Serendipity Machine by Sebastian Olma|
. Out now! The Serendipity Machine. By Sebastian Olma, with a foreword by Joe Pine Order or download for free at http://www.theserendipitymachine.comThe notion of serendipity is not new to business thinking. Everyone knows how important unexpected encounters and knowledge exchange are for innovation. What is new is actually building a business – a machine – that systematically facilitates serendipity. This book presents a disruptive business model that is able to achieve exactly that. It reveals the principles behind the business model, giving companies and organisations the opportunity to become serendipity machines themselves.
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